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Lyft: From A to B

Challenge: Increase use of the Lyft app in Toronto for summer 2023.

Insight: Consumers want the quickest and cheapest option when it comes to rideshares - there is little brand loyalty.

Idea: Make Lyft the "go to" for all things fun in the city. From concerts to amazing dinners, we can get you from A to B, or C, and even D. 

OOH - Billboard

TTC Transit Posters

GDN

Team - All me baby!

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