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Duolingo: Math. Snack. Repeat.

Challenge: Duolingo is launching a new app to help kids learn and improve their math skills. With this campaign we needed to pique the interest of parents to download the new app, and encourage their child to use it daily.

Insight: Too much screen time for kids makes parents feel guilty they aren't being good parents.

Idea: Combine Duolingo math with Goldfish Crackers to build daily habit and turn screen time into a positive activity.


Team: Alex Mahesvaran, Andy Chan, Renston Lance Craston, Wing Yin Chan

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