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Bang & Olufsen: Music is Medicine

Challenge: Drive traffic to brick-and-mortar and online stores while appealing to a younger generation.

Insight: Music can be a powerful tool for healing trauma and aid mental wellness.

Idea: Address mental health concerns plaguing younger generations by promoting the healing effects of sound and music. 

Billboard

Digital - OOH & Online

Social


In Collaboration with: Alex Mahesvaran

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